49 BC Julius Caesar promotes himself in Caesar’s Gallic Wars
1600 Catholic church’s Congregation de Propaganda Fide established
1792 French establish first propaganda ministry
1871 P.T Barnum’s Greatest Show on Earth formed
1900 Publicity Bureau of Boston established
1904 Ivy Lee becomes PR counselor
1913 Ludlow Massacre establishes value of corporate PR
1920 The press release is invented
1923 Crystalizing Public Opinion, first book on public relations published
1929 Bernays stages Torches of Freedom march to promote smoking
1948 PRSA founded
PRSA Code of Ethics adopted
Exxon Valdez crisis becomes PR nightmare
PRSA Code of Ethics revised as unenforceable inspirational guidelines
Asal Mula PR Modern
Penemuan mesin cetak oleh Johann Gutenberg (abad ke-15) mengakibatkan percetakan buku dan majalah secara massal
Muncul ledakan opini publik pada masa itu
Tokoh-tokoh pendiri Amerika menjadi sangat terkenal berkat peran PR
PR di Amerika berkembang menjadi sebuah bisnis dan profesi.
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